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Go-to-Market Strategy
Launch with confidence. I develop a data-driven GTM strategy to ensure your product reaches the right audience, with the right message, at the right time. This includes in-depth market research, competitive analysis, positioning frameworks, and a cross-functional launch plan to align teams and drive impact.
03
Sales Enablement & Competitive Intelligence
Equip your sales team to win more deals. I create the tools they need to confidently navigate conversations, handle objections, and close more business. From battlecards and competitive comparisons to sales scripts and pitch decks, I ensure your team has the insights and messaging to position your product effectively against competitors.
Make your product the obvious choice. I help craft clear, compelling messaging that resonates with your ideal customers. By defining your Ideal Customer Profile (ICP), sharpening your value proposition, and creating strong differentiation, I ensure your messaging is clear, consistent, and conversion-driven across your website, sales materials, and marketing campaigns.
Messaging & Positioning
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Demand Generation & Content Strategy
Turn marketing into measurable pipeline. I develop content strategies that attract, engage, and convert the right audience. Whether it’s thought leadership, email campaigns, case studies, or product-focused blog content, I ensure your messaging supports both awareness and revenue growth.
I partner with fast-moving tech startups to refine their messaging, optimize go-to-market strategy, and drive revenue. Whether you need a full GTM plan, better sales enablement, or stronger competitive positioning, I bring the expertise—without the overhead of a full-time hire.
How I Help