Great Products Deserve Great Storytelling—Let’s Get It Right.
About me
With nearly 10 years of experience in product marketing and digital marketing, I specialize in positioning, messaging, and go-to-market strategies that help early to late stage startups—and thinly-stretched PMM teams—scale. I’ve led successful product launches, increased sales, and reduced churn at companies like Nextiva and Bluehost, and now I bring that expertise to growing tech startups.
I work as a seamless extension of your team, diving deep into your product, customers, and market to craft strategies that drive real impact. Whether it’s refining messaging, enabling sales teams, or executing GTM plans, I help companies stand out, sell more, and scale smarter—without the overhead of a full-time hire.
Let’s connect and make your product marketing work harder for your business.
about me
Increase in Sales YoY
30%
by aligning product positioning with customer pain points, optimizing sales enablement materials, and refining demand generation efforts to attract the right buyers.
Increase in Brand Recognition
25%
Success isn’t just about having a great message—it’s about delivering it through the right channels. I tailor strategies to fit your business, ensuring you’re engaging customers where they already are.
Years in the Business
7+
I’ve successfully launched products, increased adoption, and built positioning that drives real revenue impact.
How to make sure we're a good fit?
01
Initial Inquiry & Marketing Form
Once you reach out, I’ll send over a short marketing form to gather key details about your business, product, and goals. This helps me understand where you are today and where you want to go.
02
Strategy Call & Deep Dive
Next, we’ll schedule a video meeting to review your responses, discuss any gaps, and dive deeper into your challenges and opportunities. This is where we align on priorities and define the scope of our work together.
03
Custom Strategy & Execution Plan
Based on our discussion, I’ll develop a tailored strategy—whether it’s refining messaging, building a go-to-market plan, or creating sales enablement materials. We’ll align on next steps, deliverables, and timelines to ensure a smooth execution.
04
Implementation, Optimization & Growth
As we roll out the strategy, I’ll collaborate closely with your team, track performance, and refine our approach as needed. Whether it’s adjusting messaging, optimizing sales tools, or tweaking demand gen efforts, I’ll ensure your product marketing drives measurable impact.
On a more personal level...
01
Drinks of Choice?
Nothing beats the summertime like a classic spicy margarita with extra jalapeños and a chili-lime salted rim. And for my fall/winter go to? A proper Old Fashioned.
02
I Love A Good Book
Getting lost in a good book is definitely something that I don't take for granted. Especially with being a mom, I don't always have the time. So when I get the chance—I take it.
03
The Dreaded Fun Fact...
This is certainly a taboo question these days, but if I am looking down the barrel forced to answer? I can wakeboard—not water ski and I can snow ski—not snowboard... You follow?