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How We Work Together To Drive Results.
From Idea to Impact
I become an extension of your team—whether you need a strategic partner for go-to-market planning, messaging refinement, or sales enablement. My approach is collaborative, data-driven, and tailored to your unique business needs, ensuring we create marketing that resonates and delivers impact.
Partnering for Growth, Not Just Deliverables
A comprehensive overview of your roadmap, deadlines, and priorities, all in one place.
Tailored Solutions to Meet Your Needs
Services
Go-to-Market Strategy
Launch with confidence. I develop a data-driven GTM strategy to ensure your product reaches the right audience, with the right message, at the right time.
Service 01
Sales Enablement & Competitive Intelligence
Equip your sales team to win more deals. I create resources that help them speak the language of your customers and handle objections with ease.
Service 03
Hear From Top PMM Leaders
Real Recommendations. Real Results.
Krys Lambiase - Sr. Director of Product Marketing at Bluehost
In the time we worked together, we launched over 20 products. Her dedication and commitment to aligning customer needs to product development was apparent in every project she oversaw.
Brian Falldin - CMO at Square Egg Entertainment
Rachael has this knack for taking complicated product features and turning them into simple, compelling messages that customers get right away. Our launch numbers exceeded targets because of her strategic planning.
Mark Clark - Former Director of Product Marketing at Nextiva
Rachael is a superb pmm with a deep understanding of customers, solid grasp of our technology and ability to work across all groups and teams to accomplish our goals. She helped define and launch new products and features ensuring release success and exceeding metrics.
Smart Strategies,
Stronger Market Position.
01
Discovery & Deep Dive
We start with an in-depth conversation to understand your product, target audience, and business goals. I’ll analyze existing messaging, customer insights, and market positioning.
02
Strategic Roadmap
Based on my findings, I’ll outline a tailored strategy—whether it’s refining positioning, developing a GTM plan, or strengthening sales enablement efforts. This roadmap ensures alignment with your growth objectives.
03
Execution & Collaboration
I’ll work alongside your team to implement the strategy, create impactful content, and refine messaging to ensure it resonates. Agile and iterative, this phase ensures we adapt based on feedback and market trends.
04
Optimization & Results
Once in motion, I track performance, measure impact, and refine strategies as needed. The goal is continuous improvement—turning insights into action and maximizing your product’s success in the market.
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Get in Touch
Let’s take your product marketing to the next level. Reach out, and let’s chat about how we can work together to drive real results.